Q&A w/Phillip Hardy about Hosting vs DIY

March 17, 2017

Phil Hardy

Phillip E. Hardy is a four-time optioned screenwriter who also runs The Script Gymnasium script consultancy. His work has recently been presented to Jay Roach, William Morris Endeavor, Tyler Perry Productions and A&E Network. He has placed and won at 45 film festivals and contests including Page International, Austin Film Festival, Cannes Screenplay, Shore Scripts, Screencraft, Beverly Hills Film Festival and Sunscreen Film Festival.

Today’s post stems from a discussion between Phillip and myself regarding the benefits and drawbacks of posting your script on a hosting site or taking a more proactive role and doing the work yourself.

You’ve had some experience with both handling your own material and hosting sites. Do you find one to be more effective than the other, or is it more of a case-by-case basis?

I’ve had varying degrees of success with different hosting sites. But it’s a total crapshoot, especially with paid hosting and pitching sites. One of my colleagues swears by Virtual Pitchfest (VPF). And, at 10 bucks a pop for a pitch, they look attractive to writers on a budget.  I’ve done ten pitches at VPF and though I received some very good feedback on one of my period piece dramas, nobody at that website has requested a script read.

When I first started out, I used Project Greenlight (PG), which was expensive and the responses I received were very sloppy and unprofessional. I did get one read request from a video game company. But I would never use PG again. I know of nobody who has scored with them.

Don’t ask me about the Black List. Okay, I’ll tell you. I hate them and everything they stand for. However, if you wish to pay their reviewers (frustrated writers with their own axe to grind) seventy five dollars a pop to review your script, then that’s the site for you.

International Screenwriter’s Association is fairly inexpensive for a premium listing. However, anyone that uses them can call themselves a producer or director. I’ve made several connections there but they led me nowhere and have netted no financial remuneration.

I’ve also hooked up with a few folks on Craigslist (CL), which can be a real pain and you have to answer a lot of adds to get any action. One of the best connections I made on CL was with one of the stars of the TNT show “Falling Skies”. So you never know who you’re talking to but you should vet them out before sending them your scripts.

I’ve had my best luck at Inktip, which allows you to list a script for four months at a price of sixty dollars for four months. Producers at Inkitp shop loglines and will read your summary or request a script read if they’re interested in your spec material. For example, I had multiple logline reads today and two of them read the synopsis as well. However, a lot of Inktip clients troll loglines and do little else. I’ve had a number of script downloads, which have also netted zippo. However, the Inktip Newsletter has been much more effective for me. The price is the same as the listing. The difference is you can pitch producers looking for specific genres and concepts. I’ve also written pitches for these clients, which led to a script option and three right-to-shop agreements with a producer that got my work into the hands of some big time production companies and cable networks. I’ve also bullshitted people and told them I had scripts I hadn’t written yet. And then banged them out in a week. This method is not for the faint of heart.

I’m sure most writers know that Amazon Studios has an open door policy about submitting television and feature screenplays. Unfortunately, that door leads to oblivion. And if you can locate one unproduced writer that has something produced by Amazon, I’ll buy you lunch at my local Sonic drive-thru. Several months back, I did some research on this and could find no unproduced writers who have made it out of development purgatory. And by unproduced, I mean you’ve never had a big budget movie made from one of your screenplays.

Lastly, I’ve used Stage 32 for paid pitch sessions and gotten script requests from four major players including Ridley Scott Productions and Good Fear Management. But if you do a written pitch, you better make sure your logline is catchy, your synopsis is clear and concise and you include the character arc for your protagonist.

The bottom line is use any means possible to get your work into the hands of people you are looking to make movies.

If you’re going the DIY route, what methods have worked for you?

Smack-talkin’, bold action has worked best for me. I hooked up with several producers looking for projects by telling them I had scripts already written about things they were looking for, including a story about Michael Rockefeller, who disappeared in the Papuan Islands more than fifty years ago. In this particular instance, the producer was advertising and I wrote a logline and synopsis in three hours and pitched it to the guy. He optioned the screenplay I wrote in six days.

In another instance, I did the same thing with another producer looking for an Angela Davis screenplay. However, when the producer asked me if I had a script, I said “sure, it’s sitting on the shelf with my screenplays about Huey Newton and Eldridge Cleaver.” He got the joke and we wound up working together on several different projects. The DIY Method should include whoring your wares at any given moment and making as many connections as you can. Also, make friends with writers like Paul Zeidman.

Never heard of him. Keeping that theme going, what do you recommend when it comes to using hosting sites?

Passive hosting sites where you don’t aggressively work the leads may be a waste of time. Just listing a script without supporting efforts offers little chance for anything happening to further your career.

What’s your opinion of hosting sites overall?

If you’re not living in Hollywood and getting meetings with producers, hosting sites, along with promoting yourself vigorously and IMHO, competing in film festivals and script contests to relentlessly build your brand, can be a very useful tool to get you access to producers and agents. As a direct result of hosting sites, I’ve had material read by A & E, History Channel, Emmett Furla, William Morris Endeavor, Jay Roach, Tyler Perry Productions, Ridley Scott Productions, Zero Gravity, Good Fear Management, Zane W. Levitt and many others.

After putting your script on a hosting site, what should you NOT do?

Don’t nag the contacts you make. Don’t be a pain in the ass if someone’s interested in your work.

As an experienced writer, what tips would you like to pass along?

-If you’re a delicate, sensitive woodland creature, then scriptwriting isn’t for you.

-Learn to suck up constant rejection. Never spend more than a few hours wallowing in rejection or failure. Remember, opinions are like assholes, everyone has one. With each setback, learn how to sally forth with renewed vigor.

-The best cure for rejection is writing; particularly if it’s better writing.

-Sometimes a script just sucks. Everyone thinks they have a great idea for a script. More often than not, they’re wrong. Sometimes a script just sucks, no matter how many times you rewrite it. Therefore, don’t attach yourself to any one effort too much. It may take writing fifty scripts before you find something that really resonates with readers.

-If you see writing scripts as a path to riches and fame, you may wish to consider other options.

-There ain’t no such thing as writers block. There are only writers that write and ones that don’t. Look at Bukowski. Drunk or sober, he did great work every day of his life.

-Writers who build relationships, maintain their humility and help their colleagues will do better than ones who don’t.

-If you keep losing script contests, then write better scripts until you win one.

-Read books, take classes, seminars, and good advice about scriptwriting and then march to your own creative drummer. If I listened to every asshole who told me I couldn’t do something, I’d never accomplish anything.

What are some absolute “Do NOTs”?

-Don’t tell anyone “this is my first script”. But don’t think you’ll set the world on fire by writing one script.

-Don’t write something because you think it will have commercial appeal. Write something you believe in.

-Don’t worry about what everyone else is doing. Endeavor to be an original.

-Don’t ever rest on your laurels. Keep writing until it becomes second nature AND you can produce even under the most adverse or stressful conditions. You may one day have a job that presents you with just that set of conditions.


A little booster shot for you

January 20, 2017
shot-in-the-arm

Don’t worry. This won’t hurt a bit.

Not a lot of writing done this week due to being slammed with a nasty cold. Hoping to get back on track next week.

In the meantime, waiting to hear about some potential leads. Exhilarating in that they exist in the first place, and frustrating in that things seem to advance as fast as molasses in January.

Each one part of the process we all put ourselves through in this crazy ongoing pursuit. It’s not easy. Far from it. But we knew that going in.

Some days it feels like success is a little closer within reach, and sometimes it feels like you’re caught in a fiery downward spiral of doom.

Given my druthers, I prefer the former.

In the meantime, here are two posts from last year that might help restore, or at least remind you of your confidence in yourself, why you’re doing this, and what you’re capable of.

In it for the long haul

Expiration date: NEVER!

Don’t lose hope, chums. Trust me, you’re not alone. I’ve been there too. We’re all in this together.

 


Could it get made today?

October 14, 2016
psycho-house

“Another “boy and his mother” story? Pass.”

Originally, this post was going to be about the multiple changing of protagonists in PSYCHO (which is another great potential future topic), but the more I read about the film and thought about the impact it’s had since being released way back in 1960, it triggered a totally different train of thought.

Every once in a while, when a classic film is brought up in some context or another, the phrase “That could never get made today” will get thrown in. After the recent death of Gene Wilder, his talent was lauded via the mention of several of his most well-known roles. Willy Wonka. The Waco Kid. Victor Frankenstein (“That’s Fronken-steen.”). His performances were vital parts of each film, which no doubt contributed to making them “classics”.

But, as always, it starts with the script. (Incidentally, I don’t think Wilder gets enough credit for co-writing YOUNG FRANKENSTEIN.)

Examining the stories being told, each one has something truly unique about it, and then some. The writer (and subsequently the filmmaker) wasn’t afraid to take a chance and try something completely new and different. Sadly, the studios today aren’t as open to it. Better to play it safe then take too big a chance, which is why we’re seeing so many remakes and re-imaginings. Of course, that doesn’t always work out either (e.g. 2015’s PAN, the recent BEN-HUR remake).

While there are always original and innovative scripts floating around, it’s a lot of time, effort and money to make a film. The only recent original film I can think of is SWISS ARMY MAN, which I admit I haven’t seen yet.

Who hasn’t read a “truly original” script or about one getting a lot of attention, but a lot of the time the writer will go on to work on other projects while the script that started the whole thing gathers dust?

The best exception to this that I know of is Travis Beacham’s spec A KILLING ON CARNIVAL ROW, which drew a lot of heat when it sold in 2005, then continued to garner praise while it languished in development for years before ultimately becoming an upcoming series on Amazon – at last check, anyway.

Budgets are getting higher, and the gap continues to grow between microbudget features and mega-budget tentpoles. It’s getting harder for original material to get noticed, let alone something that screams out “NEW!” It also doesn’t help that the chances decrease if the script isn’t based on pre-existing material. This could be why today you’re more likely to see an original film that’s a low-budget independent, probably written by the filmmaker themselves.

Before that, your best bet of seeing something groundbreaking would have been at the hands of established filmmakers, only because they had that kind of leverage (and the budget) to get their projects made. An unknown writer doesn’t have that kind of luxury. All we can hope for is to connect with somebody who likes the script (and our writing) so much that they’re actually excited to help us take things beyond the “Sure, I’ll read it” stage.

That’s our objective as writers: to write something that’s not only compelling and involving, but so eye-openingly original that the reader is compelled to the point that they need to see this as a movie. Doable, but definitely not easy.

Homework time! Part one – find a script you really consider a game-changer for the same genre as yours and give it a read. Can you identify what made it so unique? What really stands out for you? Plot? Story? Characters? A little of everything? Another option is if that script has been produced, then watch the film and follow along with the script. Are they the same? Totally different? Do you think the changes add or take away from the script?

Part two – without blatantly copying the style of that script, work on applying a similar originality to yours. Did reading that script inspire ways for you to make yours really stand out?

Don’t be afraid to take chances. Strive to offer up something we’ve never seen before. The results might surprise you, too.

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Quit them or queue them up?

October 7, 2016
q

As long as we’re emphasizing Qs today…(Yes, it’s a terrible joke. But that’s how we operate around here.)

Today is all about query letters.

I read about other writers who’ve gotten reads, representation, options and even production. There must have been something quite special about those letters (and scripts) to get those machines in motion.

There are also a select number of writers who’ve never had to use a query letter. Bully for them, I say. But I’ve never fallen into that category, so I’m firmly planted in the “those who send” group, which is still fine.

Taking a look at the somewhat limited results of my past efforts and reading about others’ experience makes me wonder in a “big picture” way about the nature and concept of the query letters themselves.

Are they worth the effort?

Naturally, if something happens as a result, of course they are. But even that appears to be a needle-in-a-haystack kind of scenario.

(Incidentally, any tales of query success are more than welcome in the comments section.)

There are so many factors to take into account, including but not limited to:

-who you’re sending to
-what kind of material they want
-they’re intrigued enough to want to read the script
-your script is a good match (or at least close enough) to what they want
-they think your writing’s strong enough
-they think they can make something happen with your script

Several years ago, an agent who’d struck out on their own (along with a sole assistant) told me that their office received approximately 75-100 queries a week. From around the world. Some were good, most were awful. A significant part of each morning was spent sorting through them. As you’d imagine, finding one, possibly two, that clicked seemed to be the norm.

Remember, this was a two-person operation. If they were getting that many, imagine how many the mega-agencies were getting, and still are. Possibly in the thousands.

The chances of success are minuscule, and grow smaller with each progressive step. Those not exactly in the know are more likely to think they’re the exception, but those of us who’ve been down this road before know better.

This isn’t to say that queries never work, but the odds definitely appear to be not in our favor. Luck and timing seem to also play significant parts. Maybe the person you’ve sent to just happens to be looking for a script exactly like yours. I’ve heard it does happen; just not very often.

But the dedicated, persistent and determined among us, including yours truly, will keep at it.

Even though my success rate hasn’t been the best, I’ll continue to do the research, find potential recipients, craft what I beleive is a solid query, and send it out.

All that’s left is to wait, hope for the best, and keep busy working on other scripts, each of which will probably also have its own respective query letter get sent out sometime in the near future.


Leaving an indelible impression

August 9, 2016
footprint

Not expecting it to last millions of years, but wouldn’t complain about it either

As an avid fan of summer movies, this year has been one big disappointment after another. Granted, I haven’t seen a few of the latest releases yet (STAR TREK BEYOND, SUICIDE SQUAD), but barely remember anything since CAPTAIN AMERICA: CIVIL WAR, and that came out in early May.

Remember all the hoopla preceding the GHOSTBUSTERS reboot? Kind of died off quickly, didn’t it? We saw it opening weekend, mostly because V wanted to, and it was…okay. I don’t attribute it’s lack of success to angry fans of the original, but because it just wasn’t that great a movie.

Was anything from this summer truly memorable? So far, not really (although I’m still holding out hope for the exquisite-looking KUBO AND THE TWO STRINGS).

It honestly seemed like everything simply wasn’t up to standard. Despite what the various marketing assaults might indicate, the end products felt too slapdash and that too many projects were focused on being ready for the release date rather than making sure the script was rock-solid.

Based on this and almost-daily reports of forthcoming reboots, remakes, and overall more of the same-ness, breaking in as a writer of original material suddenly seems significantly harder. Not only does your script have to really wow ’em, but it better pack a significant wallop on several levels.

A great, new story with phenomenal characters, all told in the most captivating way possible. Simple, no? I realize that a lot of films start with great scripts, but the process that leads up to the film being unleashed on the public can drastically affect it – too many times not for the better.

I’ve always seen my objective as to not only tell you a story that hasn’t been told before (or at least tell an old one in a totally new way), but to tell it in the most entertaining way possible. I want you to not be able to get those images out of your head (in a good way, as opposed to a dear-God-please-make-the-nightmares-stop kind of way).

I’ll be the first to admit that I’d love for one of my scripts to be one of the surprise hits of a summer season, but if recent releases are typical of what kind of material I’m up against, my work is more than cut out for me, if not potentially impossible.

It wouldn’t surprise me if somewhere down the line, my script got turned down because it was deemed “too original”.

A scary, sobering, and all-too-possible thought.

 


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